Most B2B businesses would agree that marketing is SUPER important for the company’s success.
But it isn’t easy!
A recent report reveals that the majority of B2B marketers (74%) establish goals, but a mere 3% consistently achieve them. Also, only 22% of businesses are content with their lead-generation endeavors. Moreover, B2B marketers also face challenges in measuring their success, with only 30% believing they are proficient at assessing the ROI of their marketing campaigns.
So what is the solution to this?
It requires both strategic planning and the right tools that help a marketer achieve their set goals while driving more with less effort!
I have created a list of top 34 B2B marketing tools that can be of help for every marketer and B2B business. I have categorized these tools into 16 distinct categories such as –
- Marketing Planning Tools
- Customer Relationship Management (CRM) Tools
- Performance Marketing & Advertising Tools
- Search Engine Optimization (SEO) Tools
- Content Marketing Tools
- Design Tools
- Video Marketing Tools
- Lead Generation Tools
- Email Marketing Tools
- Social Media Marketing Tools
- Referral & Affiliate Marketing Tools
- Podcasting Tools
- Tools for Virtual Events and Webinars
- Marketing Automation Tools
- Marketing Reporting & Analytics Tools
- Marketing Collaboration Tools
Let’s take a look at tools in each category below –
Marketing Planning Tools
1. Asana
Asana is one of the most popular SaaS tools and is primarily a project management tool known for its intuitive interface and strong collaboration features.
It helps B2B marketing teams plan, track, and manage marketing campaigns and projects. Teams can assign tasks, set deadlines, share files, and communicate seamlessly within Asana, keeping everyone on the same page and ensuring project deadlines are met.
Asana’s USP lies in its ease of use and ability to facilitate seamless teamwork, which is crucial for efficient B2B marketing campaign execution.
2. Notion
Notion is an all-in-one workspace that combines project management, note-taking, and wikis into a single platform.
B2B marketing teams can use Notion for brainstorming ideas, creating content calendars, and developing marketing plans. Notion’s upper hand lies in its flexibility and ability to centralize information.
Teams can use existing templates, customize workflows, and create a knowledge base tailored to their specific marketing needs, promoting better team collaboration and streamlining marketing processes.
Customer Relationship Management (CRM) Tools
3. HubSpot CRM
HubSpot CRM is a free CRM platform designed to manage customer relationships throughout the buyer’s journey.
The best thing about HubSpot CRM is its freemium model, making it a cost-effective solution for B2B companies of all sizes. B2B companies can use HubSpot CRM to track leads, contacts, and deals, automate marketing tasks, and personalize outreach efforts.
By centralizing customer data and automating workflows, HubSpot CRM helps marketers nurture leads, close deals faster, and build stronger customer relationships.
4. Zoho CRM
Zoho CRM is another well-known comprehensive cloud-based CRM platform that helps you manage sales, marketing, and customer support activities in one platform.
Zoho’s core CRM includes managing contacts and deals and gathering information about potential leads, from their contact information to the status of their deals and communications. Its automation features help teams eliminate manual tasks by establishing rules, such as assigning sales representatives based on account characteristics and creating tasks triggered by changes in the sales pipeline.
Although setting up automation requires some learning, the streamlined process can help increase business opportunities. Zoho CRM also offers highly customizable dashboards and reports, which can aid in making decisions about the sales pipeline.
Performance Marketing & Advertising Tools
5. Google Ads
Google Ads is an online advertising platform that allows businesses to create and manage paid ads across Google Search, YouTube, and other Google properties.
Marketers can use Google Ads to target specific audiences, promote products and services, and drive qualified traffic to their websites. With the reach and advanced targeting options it offers, Google Ads is a powerful tool for companies to reach the right audience effectively.
Moreover, its detailed analytics help marketers measure the success of advertising campaigns and optimize them for better results.
6. Marin Software
Marin Software is a cloud-based marketing platform that offers a centralized ad-management system.
It helps marketers manage advertising campaigns across different channels such as Google Ads, Microsoft Ads, and social media advertising. Marin offers tools for optimizing campaigns, managing budgets, and reporting performance.
By providing a unified platform and insights into performance, the tool helps marketers make the most of their advertising budget and maximize return on ad investment (ROAS).
Search Engine Optimization (SEO) Tools
7. Ahrefs
Ahrefs needs no introduction. It is a popular SEO software with a large user base for good reason.
It is one of the most comprehensive SEO suites on the market, offering a variety of features designed to help businesses improve their organic ranking and visibility in search results. Ahrefs is particularly useful for backlink analysis, tracking, keyword research, and content planning.
Moreover, its unique Content Explorer feature helps marketers discover the best ideas to create content that ranks well in organic search.
8. Semrush
Semrush is another well-known toolkit designed to help with every aspect of SEO.
From technical audits and optimization to position tracking and suggestions for growing your organic traffic, the tool offers features for all. It gives you search volume trends, Google PPC keyword data, keyword intent, and search volume and difficulty.
You can build links, and analyze backlinks from other websites to your site. The Keyword Magic tool helps identify all the keywords you need to build an SEO strategy successfully. Semrush also gives you recommendations for optimizing your content to increase your organic traffic.
Content Marketing Tools
9. WordPress
WordPress is a free and open-source content management system (CMS) powering millions of websites globally.
Even though WordPress started as a blogging platform, it has successfully evolved into a go-to platform that helps users build various sites, from blogs and portfolios to eCommerce stores.
WordPress’s core strength lies in its user-friendliness, flexibility, and vast plugin ecosystem that allows marketers to create and manage professional-looking websites with functionalities that align with their content marketing needs.
10. Grammarly
In 2009, Grammarly was introduced as a basic grammar checker, but it has since transformed into a comprehensive writing tool that includes a plagiarism checker and advanced AI-powered writing assistant.
Grammarly helps improve the readability of your writing and suggests rewrites/wording corrections with just a click. It can analyze clunky sentences, paragraphs, and passages for readability based on the target audience and their expertise.
By flagging readability issues and providing readability scores, Grammarly makes it easy to address these issues with the help of its AI assistant, which offers multiple writing suggestions.
11. Hemingway Editor
Hemingway Editor mainly focuses on improving the readability of the content piece which is very important in the marketing world be it blogs, landing page content, or ad copies.
The app is a distraction-free writing and editing tool to help you improve your writing. It identifies complex sentences, overuse of adverbs, and passive voice constructions, ultimately making your content easier for the target audience to understand.
Hemingway analyzes your work and highlights a variety of potential problem areas in different colors for different issues. Hovering over these highlights will tell about what the problem is, and offer a few suggestions for fixes.
12. Narrato
Narrato is a complete AI content marketing tool that helps businesses create, manage, and share content easily.
Marketers get over 100 AI content creation tools and templates, comprehensive SEO support, and the AI Content Genie, that helps with content creation and management. It autonomously generates blog and social media content every week.
It has AI bulk content generation, publishing, and scheduling features with workflow automation capabilities. Its comprehensive support for managing content teams makes it the go-to tool for businesses looking to streamline their content marketing efforts.
Design Tools
13. Canva
Design is a crucial component in marketing and more than 60% of b2b marketers consider visual content like infographics to be their most effective content strategy.
Canva is just the tool for marketers even for beginners to create engaging creatives with ease. Its drag-and-drop interface is easy to use and offers templates for every kind of graphic you might need—social media posts, ads, infographics, brochures, and more.
There are hundreds of professionally designed templates or one can create their own from scratch with custom fonts, colors, shapes, photos, gifs, and images. The best part is it offers a decent free plan with access to a variety of designs, templates, and elements.
14. Venngage
Venngage is another great platform for creating eye-catching pictures and designs.
It’s known for being easy to use and has a lot of different templates that can be customized. The tool helps businesses make interesting infographics, reports, and presentations in no time.
Venngage’s mobile responsiveness and cross-browser compatibility make it flexible to use from anywhere and however the users want to create and share their designs. It also offers integration capabilities with multiple platforms and supports different file types, enhancing its utility for data-driven projects.
Video Marketing Tools
15. VEED
VEED is an easy-to-use online video editor with an intuitive timeline and one-click snap-to-grid features.
Marketing teams can work together on the same project and create videos that perfectly align with the brand, without getting bogged down in technical details. Moreover, its AI-powered video editor can cut down production time from days to minutes.
It also offers built-in recording functionality and a library of stock photos and video clips to enhance your projects.
16. Vmaker AI Video Editor
Vmaker conveys itself as the first-ever AI video editor designed for creating professional grade videos for B2B marketing campaigns.
It automates repetitive tasks like adding b-rolls, subtitles, background music, intros, outros, and transitions, which saves both time and resources. Its AI capabilities enhance video quality, ensuring captivating content that connects with the intended audience.
Additionally, Vmaker AI offers advanced features such as AI video background remover, AI highlight video maker, long-to-short video converter, and more.
Lead Generation Tools
17. involve.me
involve.me is an innovative tool that lets you design forms, quizzes, pages, calculators, and surveys aiding in the lead capture and qualification processes.
B2B marketers can use the tool to create embeddable custom price quote calculators, recommendation quizzes, and interactive forms that can improve website conversion rates.
Build personalized paths to learn more about leads who are interested in your product or service and capture their data in an automated way. It also integrates with various CRM and marketing automation platforms, allowing teams to capture and nurture lead information seamlessly.
18. Typeform
Typeform is a no-code platform with enterprise-level security and built-in GDPR compliance, thoughtfully designed for creating people-friendly forms, quizzes, surveys, and asynchronous video solutions.
Typeform’s logic jumps feature allows marketers to customize the form experience based on user responses, making it more interactive and personalized. This can lead to higher lead completion rates and better quality leads.
Moreover, with 120+ existing integrations, Typeform ensures that the data you need seamlessly plugs into your workflows and allows you to streamline lead capture and qualification processes.
Email Marketing Tools
19. Benchmark Email
Benchmark Email is an easy-to-use email marketing platform designed to help businesses grow their email lists and engage with subscribers.
Benchmark Email’s USP is its combination of powerful AI features and user-friendliness. B2B marketers can use the tool to create and send professional-looking email newsletters, automated email sequences, and targeted email campaigns.
The platform also offers an AI-based Smart Content feature which helps generate personalized email content for subscribers. It helps users create unique and on-brand email designs without any coding knowledge.
20. EmailAnalytics
EmailAnalytics focuses on providing actionable email insights, allowing B2B marketers to measure and improve their email campaign performance.
Especially those with sales and customer service teams can use EmailAnalytics to visualize email KPIs like the number of emails sent and received by team members, top senders and recipients, and average email response time.
By identifying areas for improvement, EmailAnalytics helps teams optimize email performance and improve their email marketing campaigns.
Social Media Marketing Tools
21. Statusbrew
Statusbrew is a social media management platform designed to centralize social media interactions for B2B brands.
Its Engage inbox categorizes each interaction by channel, sentiment, or star rating, allowing marketers to prioritize responses and improve customer experience. It also offers social media analytics with ready-made templates, making it easy to analyze content performance across various platforms.
The platform’s widget library even provides over 230 metrics and KPIs for Facebook, Instagram, LinkedIn, TikTok, YouTube, Google My Business, and more.
22. Onlypult
Onlypult is an all-in-one social media management platform designed for agencies, freelancers, and small businesses.
It offers features for automated content publishing, managing multiple accounts, advanced analytics, and teamwork. The tool helps in easy content creation with a built-in editor, AI-powered text generation, a content library, a calendar for scheduling posts, and bulk uploading capabilities.
Onlypult also provides tools for managing hashtags, drafts, previews, tagging, and more. Moreover, its analytics tool allows users to analyze social media accounts in detail and share reports with colleagues and clients.
Referral & Affiliate Marketing Tools
23. Referral Factory
Referral Factory is an easy-to-use, plug-and-play software to build and track your referral program, containing numerous referral program templates.
Marketers can simply search for relevant templates that align with their brand, customize them, and take them live with your referral program. The referral rewards for these campaigns can be flexible.
It offers real-time referral tracking and dashboards to see who your top referrers are. This data can be used to automate the redemption of the rewards. The tool also offers built-in communications and email triggers to communicate with customers better promptly.
24. Post Affiliate Pro
Post Affiliate Pro is a self-hosted affiliate marketing software solution designed for businesses of all sizes.
Marketers can use the tool to manage affiliate partnerships, track affiliate sales, and pay out commissions to affiliates. The platform offers features for creating multi-tier affiliate programs, tracking clicks and conversions, and generating detailed reports.
Post Affiliate Pro thus helps companies work closer with affiliates to expand their reach and acquire new customers.
Podcasting Tools
25. Audacity
Audacity is an open-source audio recorder and editor that makes it easy to create marketing podcasts, record audiobooks, or convert analog media to a digital file format.
Its extensive editing features are perfect for enhancing dialogue, reducing background noise, adding sound effects, and trimming music tracks. The program allows users to import, mix, and merge audio tracks (stereo, mono, or multitrack) and export them as a single file.
The editor’s key strengths lie in its support for multiple tracks, a wide range of built-in and third-party effects, its beginner-friendly nature, and its affordability.
26. Adobe Audition
Adobe Audition is a professional-grade audio editing software offering a comprehensive set of tools for audio recording, editing, and mixing.
It has multitrack recording capabilities and sound effects libraries. It also offers two different editing modes—the Waveform view is ideal for stereo editing and the Multitrack view is for mixing tracks on a timeline.
The Clip and Session Markers feature is also great and helps you position, arrange, and synchronize clips and attach comments in the multitrack view. One can even add markers anywhere while editing with the M modifier key.
Tools for Virtual Events & Webinars
27. Zoom
Zoom has solidified its position as one of the top video conferencing choices available.
It offers an impressive array of features, including HD video and audio calls, social media integration, breakout rooms, team sessions, screen recording, screen sharing, live polls, seamless integration with essential apps, and much more.
All Zoom plans support local meeting recordings, and paid plans include cloud recording, with the Enterprise plan featuring unlimited cloud storage. Audio transcription features are also available, allowing participants to concentrate on the meeting without the need for note-taking.
28. Livestorm
Livestorm is the first dedicated virtual event platform designed for hosting webinars, online conferences, and live presentations from start to end.
Its USP lies in its specialized features and focuses on audience engagement. Marketers can use the tool for automated webinars, engaging attendees with polls, quizzes, Q&A, etc, and get detailed analytics to create interactive and data-driven virtual events.
Users also get access to email templates and sequences, customizable registration pages, email delivery tracking, website widgets, built-in social sharing, and much more.
Marketing Automation Tools
29. Marketo
Marketo is SaaS-based marketing automation software owned by Adobe and designed to help marketers automate and measure marketing engagement, tasks, and workflows.
Two key features of the tool are lead nurturing and lead scoring. Marketo scores and routes leads based on their actions, automatically sending nurturing emails to keep them engaged until they’re ready for the sales team.
Marketo’s Account-Based Marketing (ABM) tools allow you to create targeted campaigns, especially for your most valuable accounts.
30. Encharge
Encharge takes a different approach to marketing automation. It is an all-in-one marketing platform designed specifically for small and medium-sized businesses (SMBs).
Marketers can segment their audience based on demographics, website behavior, and purchase history. Then triggers personalized email campaigns that can be sent out based on visitors’ actions.
Encharge’s visual flow builder allows you to create complex marketing automation sequences with drag-and-drop ease. It ultimately helps even non-technical users to automate essential marketing tasks.
Marketing Reporting & Analytics Tools
31. Google Analytics
Google Analytics is the go-to tool for website traffic and marketing campaign tracking.
Marketers can use this free tool to identify where the website visitors come from—organic search, social media, paid ads, or elsewhere. And understand how different channels contribute to your website traffic.
It helps track the effectiveness of marketing campaigns by measuring clicks, conversions, and return on investment (ROI), assisting marketers to decide how well their campaigns are performing and where they need to focus more.
32. Google Search Console
Google Search Console helps marketers understand how their website, pages, etc are performing on Google Search, and how they can improve their appearance on search to drive more relevant traffic using the right keywords.
Search Console offers insights into how Google crawls, indexes, and displays websites, which assists marketers in monitoring and enhancing search performance. It also highlights the technical issues in the site that can hinder your website ranking.
Moreover, if Google discovers new issues on your site, Search Console will notify you via email, without the need to log in daily.
Marketing Collaboration Tools
33. Slack
Slack is a messaging app for businesses that connects people to the information they need.
The tool makes collaborating easy for teams—one can message anyone inside or outside the organization and collaborate just like in person. Marketers can work in dedicated spaces called channels, which bring the right people and information together.
Slack supports video calls, voice calls, instant messaging, recordings, attachments, and different file types for easy communication. You also get the option to tag people to alert them about their mention in important conversations.
34. MeetGeek
MeetGeek is a sophisticated AI-powered meeting assistant designed to enhance B2B marketing efforts.
Known for its advanced transcription and summarization capabilities, MeetGeek makes it easy to capture and organize meeting insights. Its key features include automated note-taking, concise summaries, and integration to help marketing teams better understand their audience and organize their work efficiently.
The tool also streamlines communication, enhances productivity, and ensures that no crucial marketing insights are overlooked, leading to more effective and well-informed decision-making.
The Goto Tool Stack For B2B Marketers
The marketing tools listed in this blog are among the best in the market and can help you ease your work while increasing the effectiveness and output of your marketing efforts.
However, don’t try to adopt every tool at once!
Start by identifying your biggest marketing pain points and focus on finding solutions that address those specific challenges. As your needs change, you can gradually add new tools to your stack.
