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20 Best SaaS Tools for Businesses in 2023

To run a successful online business in 2023, you need to harness the power of cutting-edge tools that streamline operations and enhance productivity. As the SaaS space continues to grow, with a staggering worth of over $195 billion, it’s clear that the digital landscape is being reshaped by innovative software solutions. 

In fact, the SaaS industry expanded by approximately 500% over the past seven years, which attests to its significance in modern business ecosystems.

It’s no wonder that SaaS is considered as the cornerstone of business success, with its versatile applications spanning from finance and project management to marketing and customer engagement. 

In this article, I’ll guide you through the 20 best SaaS tools that will drive efficiency, growth, and profitability in your business. These SaaS tools will undoubtedly propel you toward your goals. Let’s get started -.

What are SaaS Tools?

At its core, SaaS tools, or Software as a Service tools, are a suite of applications hosted by a cloud provider, accessible to you anytime and anywhere via the internet. 

Think of SaaS tools as the software equivalent of a subscription service. Instead of buying software outright, you subscribe to access it on a monthly or annual basis. SaaS tools are like your personal toolkit of digital solutions, offered through a cloud computing system.

Okay, you may now have an idea of what SaaS tools are. So the theory is enough. Let’s jump straight into our list of the best SaaS tools in 2023.

20 Best SaaS Tools in 2023

1. Project Management – Asana

Asana is a versatile web and mobile project management application that serves as an indispensable tool for teams navigating the complexities of project & task management. Its reputation for flexibility and a modern, fast-paced design makes it a preferred choice across diverse work environments.

Perfectly suited for teams of all sizes, Asana empowers efficient work, project, and task management, all within a unified digital ecosystem. Asana provides a comprehensive suite of features including task management, team collaboration, scheduling, document organization, and reporting. It doesn’t stop there—the platform allows teams to create custom fields, forms, rules, and templates, facilitating streamlined organization and enhanced productivity.

Pros of embracing Asana include its user-friendly interface, seamless integration with tools like Google Drive, Microsoft Teams, and Slack, as well as its strong emphasis on fostering collaboration and optimizing task management. 

However, it’s worth noting that a slight learning curve may challenge some users, particularly for intricate projects, and it might not be the ideal choice for graphics-intensive work. 

2. Instant Messaging – Slack

Slack is a powerful messaging app tailored for businesses, and serves as a dynamic hub for streamlined communication and enhanced information sharing. It is designed to unite diverse teams making organizational conversations fluid and effective. It caters to a wide audience, encompassing businesses, organizations, and individuals across geographical boundaries.

Key features of Slack encompass an array of communication features, including open discussions, private groups, direct messaging, and advanced contextual search. Its intuitive interface facilitates effortless message archiving and file sharing, while the integration of IRC-style elements like persistent chat rooms and private groups reinforces collaborative exchanges.

Slack’s merits are evident in its user-centric design, providing a smooth onboarding experience for new team members and fostering transparent communication. Its versatile channel organization eases team structuring, accommodating both public and private interactions. 

Moreover, Slack’s extensive integration with services like Google Drive and Office 365, totaling over 2,200 integrations, streamlines workflow, enhancing productivity.

3. Video Conferencing – Zoom

Zoom is a cloud-based video conferencing service that is known for its ability to connect people remotely for online meetings, webinars, and chat. It can be used by anyone, from businesses of all sizes to individuals who want to stay connected with friends and family.

Some of the key features of Zoom include HD video and audio, the ability to host large online conferences, screen sharing, whiteboard tools, and more. It also offers a cloud phone system called Zoom Phone, which is available as an extension to Zoom’s platform.

The pros of using Zoom include its ability to support large audiences, reliable connectivity and conferencing quality, user-friendly and uncomplicated interface, and expansive features and productivity tools.

However, there are also some cons to using Zoom. Some users have reported that the service can be expensive if you have a large team or need to host meetings with people located all over the globe.

4. Document Collaboration – Google Workspace

Google Workspace is a cloud-based productivity and collaboration suite that is known for its ability to connect people remotely for document collaboration, online meetings, webinars, and chat. It can be used by anyone, from businesses of all sizes to individuals who want to stay connected with friends and family.

Some of the key applications of Google Workspace include Gmail, Calendar, Meet, Chat, Drive, Docs, Sheets, Slides, Forms, Sites, Keep, Apps Script, Cloud Search, Jamboard, and more. Google Workspace also offers a cloud phone system called Google Voice which is available as an add-on to Google Workspace’s platform.

The pros of using Google Workspace are its ability to collaborate on documents like Docs and Spreadsheets, version control, and sharing access control. I’m writing this article in Google Docs only. 🙂 

However, there are also some cons to using Google Workspace. Some users have reported that there have been issues with video and audio lag and outages.

5. Note Taking – Notion

Notion integrates Kanban boards, tasks, wikis, and databases together. It is an all-in-one workspace for note-taking, knowledge management, and project management.

It can be used by individuals, teams, small businesses, and enterprises. It is designed to be a versatile project management solution with a variety of use cases.

Some key features of Notion include its table database block, text editor, ability to save and display bookmarks, and a wide range of pre-built templates. It also offers task management, time tracking, budget management, portfolio management, project planning, and resource management templates.

The pros of using Notion include its cost efficiency, ease of use, content creation, clean and easy-to-read interface, and affordability. It also has great note-taking capabilities and is highly customizable.

However, Notion lacks advanced project management features, and keeping multiple projects organized can get tedious.

6. Time Tracking – Clockify

Clockify is a time tracker and timesheet tool that lets you track work hours across projects. It is known for being the most popular free time tracker for teams. It offers a free forever version that has unlimited users, projects, and tracking.

Anyone can use Clockify, including individuals, teams, and businesses. It is designed to help with time management, billing clients, managing teams, and streamlining processes.

Some of the key features of Clockify include timekeeping with a timer, timesheet, calendar, auto tracker, and kiosk. Additionally, it has management features such as scheduling, time off, approval, invoicing, and expenses.

The pros of using Clockify include that it’s free forever with unlimited users, projects, and tracking. It works across devices with desktop, web, mobile, and kiosk apps. It also has world-class customer support available 24/7.

7. Content Management Systems – WordPress

WordPress is a free and open-source Content Management System (CMS) that is based on PHP and MySQL. It is known for being the world’s most popular website builder, with 43% of the web being built on WordPress. More bloggers, small businesses, and Fortune 500 companies use WordPress than all other options combined.

It is designed to be user-friendly and intuitive, with a huge collection of design patterns, features, and layouts available through the built-in block editor.

Some of the key features of WordPress include:

  • Stylish themes and patterns to transform the look and feel of your site
  • The ability to build anything with, including blogs, newsletters, video stores, and courses
  • Infinitely effortless editing with the intuitive, built-in block editor
  • A unique address on the web with a one-of-a-kind domain
  • Next-level hosting performance made possible by deeply integrating every piece of hardware and line of code to run WordPress at speed and scale
  • Extensibility with 50,000+ plugins and themes, custom code deployment, multi-site management, SSH, WP‑CLI, and Git tools

The pros of using WordPress include its simplicity for users and publishers, its flexibility and extensibility with thousands of plugins available, its powerful features that come standard with the platform, and its free and open-source nature.

The cons of using WordPress may include the need for regular updates to keep the software secure, the potential for compatibility issues between different plugins and themes, and the need for some technical knowledge to fully customize and optimize a site.

8. eCommerce – Shopify

Shopify is an all-in-one commerce platform that enables you to establish, expand, and run an eCommerce business. It is renowned for consolidating all of your commerce activities onto a single platform.

Merchants can use Shopify to create and personalize an online store and sell their products in a variety of locations, including online, mobile, in-store, physical stores, and pop-up shops.

Anyone who wants to start an online business can use Shopify. You can personalize your design with drag-and-drop tools that make your online store shine. You can also choose from a wide range of free and paid themes and add more features to your store with apps from trusted Shopify partners.

Some of the key features of Shopify include the ability to sell in multiple places, manage inventory, track payments, view real-time business insights, fulfill orders with integrated inventory management and a dedicated shipping and fulfillment network, manage finances with money management and flexible funding options, and automate business processes with Shopify Flow.

There are also some cons to using Shopify. For example, it may not be the most cost-effective option for businesses with very low sales volume or for businesses that require very specific customization options that are not available through the platform’s themes or apps.

9. Customer Relationship Management (CRM) – HubSpot

HubSpot is a platform that is known for its CRM software, integrations, and resources that help businesses connect their marketing, sales, content management, and customer service. HubSpot’s connected platform enables businesses to grow faster by focusing on what matters most: their customers.

HubSpot can be used by businesses of all sizes, from a one-person business to a 2,000+ employee enterprise.

The key features of HubSpot include its five core products—marketing, sales, customer service, content management, and operations. Each product in the platform is connected to the same underlying CRM database, providing businesses with incredible insight into every contact at each stage in their customer journey.

The pros of using HubSpot include its ability to streamline business processes and provide businesses with a comprehensive view of their customers. Additionally, HubSpot offers a range of free tools that can be used by everyone on a team.

10. Customer Service – Zendesk

Zendesk is a customer service software and sales CRM that is known for its ability to build lasting relationships with customers. It is designed to improve customer satisfaction and support customers on any channel, including text SMS, web, mobile app, phone, email, and social media. 

Some of the key features of Zendesk include a powerful and flexible platform that can be easily modified to meet unique business needs, the ability to personalize all conversations, anticipate requests with AI, adapt to changing needs, make good decisions with data, and take support personally for long-term loyalty.

The pros of using Zendesk include its comprehensive tools that reinforce omnichannel customer support efforts, its modular architecture for easy configuration, its robust integration with third-party applications and systems, its extensive and powerful reporting and analytics, and its support for multiple languages.

However, there are also some cons to using Zendesk. Its Answer Bot is not the best in the market as of yet. Some users have reported challenges such as data uploading and exporting, and data being occasionally erased or lost for no apparent reason.

11. Help Desk –  Zoho Desk

Zoho Desk is a top-rated customer service help desk software that helps you simplify customer service operations, improve agent productivity, and deliver lasting customer experiences.

Zoho Desk can be used by businesses of all sizes, from startups to enterprises. Some of the key features of Zoho Desk include omnichannel support, self-service options, sentiment analysis, service level agreements, contextual support, work modes, artificial intelligence, advanced response editor, built-in analytics, happiness ratings, workflow and automation, and predictive intelligence.

The pros of using Zoho Desk include helping you manage your tickets, identify trends and patterns in your workflows, collaborate with teams effectively, empower customers with self-service, and integrate with other applications. It has also been praised for its great value and flexibility in customization.

The cons of using Zoho Desk include the lack of a desktop version which may be limiting to some teams.

12. Human Resource Management – BambooHR

BambooHR is a comprehensive HR software known for its award-winning solutions that simplify HR processes from hiring to retirement. It’s trusted by over 30,000 companies, both big and small.

BambooHR can be used by any organization that wants to streamline its HR processes. It’s particularly beneficial for HR professionals and managers who need a centralized platform to manage employee data, hiring, onboarding, payroll, time tracking, and benefits.

The key features of BambooHR include HR data management with instant, pre-built reports, automated workflows, and in-depth analytics. It also offers a powerful applicant tracking system and proactive onboarding tasks to help quickly find, hire, and onboard the best talent.

Furthermore, BambooHR allows tracking of hours worked, managing benefits enrollment, and running payroll all from a single platform. It also offers tools to gather feedback, strengthen employee satisfaction, and grow your people.

13. Accounting – QuickBooks

QuickBooks is an accounting software package developed and marketed by Intuit. It is known for its on-premises accounting applications as well as cloud-based versions that accept business payments, manage and pay bills, and payroll functions. QuickBooks is mainly useful for small and medium-sized businesses.

Some of the key features of QuickBooks include the ability to auto-track income and expenses, pay employees and contractors, integrate payroll, time tracking, and more as the business grows. It also offers a range of tools to help businesses thrive, including invoice generation, sales tax calculation, paycheck calculation, timesheet calculation, balance sheet templates, and income statement templates.

QuickBooks also offers a free 30-day trial, so businesses can try it out before committing to a subscription.

14. Appointment Scheduling – Calendly

Calendly is one of the popular scheduling tools that helps users book meetings, appointments, and events with ease. Founded in 2013, it is known for its simplicity and ease of use. It integrates with various calendar services and offers a wide array of features, making it a popular choice for businesses and entrepreneurs.

One of the key features of Calendly is its scheduling automation platform, which eliminates the need for back-and-forth emails to find the perfect time. It also offers a new feature called Calendly Routing for easy scheduling ahead.

15. Social Media Management – Hootsuite

Hootsuite is a social media management platform that is known for its ability to handle pretty much everything a social media manager does on a day-to-day basis.

Hootsuite can be used by anyone who wants to manage multiple social media accounts from one dashboard. For example, you can manage five Instagram accounts, three Twitter accounts, and two Facebook Pages from one dashboard. It is particularly useful for businesses, marketers, and customer service teams.

Some of the key features of Hootsuite include the ability to create, schedule, and publish content to all your social media networks in one place. It also has an AI writer and post idea generator to help overcome creative block, as well as stunning templates and easy collaboration and approval tools. 

Hootsuite also has engagement solutions to help marketers connect with their audience and grow their brand, as well as tools for customer service teams to respond fast and improve customer satisfaction. 

Additionally, Hootsuite has social listening features to stay on top of brand mentions, trends, industry leaders, and the competition. It also has in-depth social media analytics tools to help make more strategic decisions every time you post.

16. Email Marketing – Brevo

Brevo is a software tool that helps businesses grow by building customer relationships across email, SMS, chat, and more. It is known for its ability to create brilliant campaigns of all shapes and sizes, including email, SMS, and WhatsApp campaigns. 

Brevo is suitable for organizations of all sizes, including SMBs, startups, agencies, eCommerce, and enterprises.

Some of the key features of Brevo include marketing automation, email campaigns, transactional emails, SMS messages, and one-on-one chat tools. It also offers a sales platform to keep track of people, pipelines, leads, and deals. Additionally, Brevo allows users to create mobile-responsive emails using design tools.

The pros of using Brevo include its wide range of tools to support every stage of the customer journey, from lead qualification to nurturing and post-sale support. It also offers reliable email delivery with a delivery rate of 99%, and the ability to track visitor behavior on your site and create automated workflows for engagement, contact management, and task optimization.

17. SEO – Ahrefs

Ahrefs is a well-known SEO toolset that is used by marketers from the world’s leading companies. It is known for its ability to help users grow their search traffic, research their competitors, and monitor their niche. Ahrefs is used by a wide range of professionals including Pro SEOs, Content Marketers, Enterprises, Agencies, SaaS, and eCommerce businesses.

Some of the key features of Ahrefs include its ability to provide detailed and in-depth data that can be used to make strategic decisions. It offers a range of tools such as Site Explorer, Keywords Explorer, Content Explorer, Rank Tracker, and more. These tools can help users with various SEO tasks such as keyword research, on-page SEO, link building, and more.

The pros of using Ahrefs are numerous. It allows users to be more efficient and effective in their SEO efforts. Ahrefs provides detailed data that can be used to plan content strategies and increase visits to a website or blog. It is also constantly improving and adding new features to enhance the user experience.

As for the cons of using Ahrefs, it is important to note that while the free version of Ahrefs offers a selection of valuable tools, it is limited compared to a paid Ahrefs account. Additionally, like any tool, there may be a learning curve for new users to become familiar with all of its features and capabilities.

18. Analytics – Google Analytics

Google Analytics is a free website tracking tool and platform that collects data on how users interact with your website. After collecting the data, Google Analytics sorts the data into easy-to-read interactive reports, which is what we see on the platform. It is known for providing essential customer insights and giving a complete understanding of customers across devices and platforms.

Anyone can use Google Analytics to track their website’s performance. It is designed to work together with other Google solutions to get a complete understanding of your marketing efforts and enhance performance.

Some of the key features of Google Analytics include built-in automation, intuitive and flexible reporting, cross-platform attribution, and so much more. It allows you to quickly analyze your data and collaborate with an easy-to-use interface and shareable reports.

19. Design – Canva

Canva is a free-to-use online graphic design tool that is known for its ease of use and wide range of features. It allows users to create social media posts, presentations, posters, videos, logos, and more using professionally designed templates. You can design for any kind of project on your own or with your peers, with no experience needed.

Some of the key features of Canva include its drag-and-drop editor, thousands of free templates, photos, fonts, and more. It also offers one-tap animations and fun music for Insta stories and video collages. Canva also has a built-in photo editor and video editor in one graphic design app.

The pros of using Canva include its ease of use, wide range of features, and the ability to create professional-looking designs with no design experience. It also allows for easy collaboration with others and the ability to share designs easily with a simple click.

As for the cons of using Canva, some users may find that the free version has limited features compared to the paid versions (Canva Pro and Canva for Teams). Additionally, while Canva offers a wide range of templates and design elements, some users may find that their designs are not as unique as they would be if created from scratch. However, these cons are minor compared to the many benefits that Canva offers.

20. Automation – Make

Make is an automation software that is known for its powerful visual platform that allows users to build and automate anything from tasks and workflows to apps and systems. It is trusted by thousands of fast-scaling organizations around the globe. 

The key features of Make include its ability to visually create, build, and automate workflows that are limited only by the user’s imagination. It replaces traditional no-code integration and automation platforms that are linear and non-intuitive.

The Future of SaaS Tools

The future of SaaS tools is bright and promising. The number of SaaS tools is expected to grow beyond 50,000 in the next few years. Artificial Intelligence (AI) and Machine Learning (ML) are among the top trends that will disrupt the industry. 

SaaS security, Vertical SaaS, Data-as-a-Service (DaaS), and API connections are also expected to be in high demand. Collaboration has become a central market for many SaaS products, with tools like Slack and Figma focusing on communication and teamwork. 

Also, increased use of SaaS tracking tools will help businesses manage their subscriptions and avoid decision paralysis.

Choosing the Right SaaS Tools for Your Business

SaaS tools have revolutionized the way businesses operate, providing a wide range of solutions to meet their needs. With the growing number of SaaS tools available, it can be challenging to choose the right one for your business. However, by considering the top 20 SaaS tools listed in this article and keeping an eye on the future trends in the industry, businesses can make informed decisions and stay ahead of the curve. 

The future of SaaS tools is bright, with AI, ML, and collaboration being among the top trends to watch out for. As the industry continues to evolve, businesses can expect even more innovative and powerful solutions to emerge.


What are the Benefits of SaaS Tools?

SaaS tools offer numerous benefits to businesses. Some of the key benefits include increased cost savings, free trials, improved cash flow, and elimination of painful and time-consuming software downloads. SaaS tools also offer flexible pricing models, extensive customization, and the ability to work from anywhere.

What to Look for in a SaaS Tool?

When looking for a SaaS tool, it’s important to consider your specific needs and goals. Make sure that the tool has a free trial to see if it is a good fit for you or not. Also, it should be easy to upgrade or downgrade.

What SaaS Tools Every Business Should Have?

There are many SaaS tools that can benefit businesses of all sizes. Some must-have SaaS tools for businesses include project management and collaboration tools. Other popular SaaS tools include document collaboration and team communication tools.