No matter how good a product is, at the end of the day its selling depends on how good one presents the same in the market. The art of marketing lies beyond what one’s eyes can capture. There is storytelling,… Read More »What Is SaaS Marketing? Everything You Need to Know in 2024
For 90% of the working class, the most difficult day in a week is Monday. The thought itself stirs one’s mind and tires them down as it brings back the usual hum of keyboards, alerts for meetings and constant reminders.… Read More »12 Fun and Creative Employee Engagement Activities for 2024
In an ocean of sharks, it is always difficult to find the most dangerous one. As much as the quote is unfit for this context, the meaning lies true whatever be the context. Be it among the people, or the… Read More »20 Best SaaS Tools for Businesses in 2024
Has it ever come to your attention that there’s an element of art in everything humans do? The way one thinks, speaks or be it our point of discussion for today; the way one sells a product. Haven’t we all… Read More »SaaS Sales 101: A Beginner’s Guide for 2024
Ranked at 35 out of the 800 most promising career jobs of the decade, the job of an HR has not lost the glory but is shining beyond any of the other upfront career options. While the job is highly… Read More »A Beginner’s Guide to SaaS HR in 2024
No matter whatever be your business, when it comes to success it’s not just about the final outcome—it’s about understanding, improving and optimizing every aspect of a business. SaaS businesses are no exception to this. That’s where SaaS KPIs come… Read More »12 SaaS KPIs Every Company Should Track
Suppose you have embarked on a journey to create or manage a SaaS (Software as a Service) product. The venture has a lot of potential and enough scope for innovation. But do you know how to measure its success or… Read More »18 Important Metrics SaaS Companies Should Care About
No matter what a company does or how many employees it accommodates, “customer is the king” is a motto that has surpassed ages and is still ruling. In this modern age, managing customer relationships is not a one man’s job.… Read More »10 Best SaaS CRM Software Tools for 2024
The influence technology holds in shaping our minds and lives is not a tale unknown to the world. Like every other domain in which technology has marked its territory, businesses as well, are greatly impacted by them. In such a… Read More »B2B SaaS: Definition, Benefits and Top 10 Companies